$2 Million Campaign Across Five Districts Builds on Prior Six-Figure Summer Effort Highlighting De La Cruz’s Votes
WASHINGTON, September 23, 2025 – Today EDF Action launched new ads calling out Congresswoman Monica De La Cruz for her vote to pass the Republican budget law. The ads remind De La Cruz’s constituents that her vote is making them pay more on electric bills while the ultra-wealthy pay less on their taxes. The $315,000 ad buy in her district homes in on the harms to befall the residents of De La Cruz’s Rio Grande Valley district due to her vote.
“Monica De La Cruz voted to take the people of the Rio Grande Valley in the wrong direction: higher bills and less health care, lower taxes for the highest earners,” said David Kieve, president of EDF Action. “These ads will ensure that when Texans’ energy bills keep going up, they’ll know who is responsible.”
The new Spanish-language ads are airing on television and premium digital and streaming services like Hulu and YouTube. They were informed by recent polling commissioned by EDF Action and conducted by Global Strategy Group that showed the Republican budget law is unpopular with two-thirds of voters and only gets worse as the public learns more about it. New data indicates Texans’ energy bills are expected to see an annual increase of $220 per year by 2030 and $480 by 2035. Nationwide, energy costs have increased at more than twice the overall rate of inflation. Analysis of utility filings shows that this problem will get worse before it gets better. Texas utilities have requested approval from their regulator to raise rates four different times already across 2025 and 2026.
The campaign is the latest part of EDF Action’s broader effort to shine a light on the detrimental impact of a law that favors special interests over ordinary Americans and hold lawmakers accountable for their votes.
Watch the ads here:
“Ya Lo Sabes” 30s, TX-15 https://youtu.be/M_2rEMN__dI
“Ya Lo Sabes” 15s, TX-15 https://www.youtube.com/watch?v=49qkB3WRSlM