Session 9- GOTV.mp3

[00:00:02] Hi, everybody, welcome back to the Action Campaign Academy. We are thrilled today to present GEO TV to you guys. The end is coming soon. We have Lisa Vila here with a total expert in Geo TV.

[00:00:18] He is a senior adviser with 270 Strategies.

[00:00:22] He was recently with Stan for Children. He is on the national board of La Raza. He has loads of campaign experience. And we're just so happy to have you here.

[00:00:33] Thank you so much, Morgan. Hello, everyone. Thank you so much for the opportunity to share with you some information about GEO TV today. I want to start by sharing a little bit of a story. That's how I always like to start training. What happened? While I like to share why I got involved? I live in Phenix, Arizona. I'm originally from Mexico. I moved here about 18 years ago to the U.S.. Actually, this is a year that I've been I've been sharing these with people. This is a year that I've been in the country for half of my life. So it's a pretty daunting year, an interesting year where you look back and look forward and try to figure out what's going to happen. But it's very well connected to my story, actually, because when I arrived here in the country about a few months later, I started hearing about these thing call up from two hundred or are you a structural form? And I kept seeing signs in Mexico. We don't have propositions on the ballot. So I didn't know what he was. But I kept hearing something about bilingual education. And my brother and my sister were moving here from Mexico, too. So I started asking around in school what was Brooke tool for. This guy at school introduced me to a spot, an organizer. I don't know what an organizer was, but he said that's part knows everything about propositions. You should ask him. I just I was an older man who who was organizing workers at the university to try to figure out how to get them unionized. And in that conversation, Gascon told me that prop to inform us about eliminating or making English the official language of Arizona and making it against the law to speak any other language in the classroom. So I I kind of I thought was really weird for me because my brother and sister were just coming from Mexico. And I knew that they didn't speak English. So I thought, how, what, how, why? What are they going to do? So there was this huge campaign to try to verify the signatures for the proposition and the ballot. And I became such a hardcore volunteer that I started kind of leading the process of taking signatures out and traveling in other parts of the state. We couldn't gather enough signatures. It's the law allowing in in Arizona. But I don't know a lot about the electoral process back then. And I learned also that these decisions that we make in one election, in fact, the lives of many, many students to these date, 18 years later, it's still against the law to speak any other language studies in English in the classroom. And it's affected a lot of Spanish speaking kids and kids from refugee kids from other countries. It makes it a lot harder for them to catch up. It makes their language something that it's unimportant or it's a wrong thing to do. Many research studies have shown that these kids kind of actually grow up with some type of resentment against the language of their family or against a language other than they learn first. So since then, I started getting involved in elections, many, many elections from school board races in different parts of the country to proposition governors races, presidential campaigns. And one of the most important things that I learned is that we have to be ready. We have to be prepared, even when we think that we're ready, even when we think we were prepared. Things happen to throw us off. So we're going to do today actually is going to be talking a little bit about GEO TV or a lot about your TV, which means get out the vote. So many people say that the huge you TV all the time, you win. Campaigns like to use acronyms and we'd like to use sometimes language that everybody understands. We have to make sure that we always say what things mean. So people understand volunteers, people around us. Geo TV means get out the vote. Again, my name is Louise Latina. My Twitter handle is skinny. Get up. You can see it on the screen and you can always reach out. People reach out to me on Twitter all the time asking questions so you can always reach out and ask questions. I would love to hear from you and the campaigns that you're working on.

[00:05:00] So this module we're going to learn is that we're going to explain the reason for the importance of GEO TV. So why do we actually separate Geo TV from the rest of the campaign? Why is that important?

[00:05:12] Sorry. The second thing we're going to learn about is the outline of the typical GEO TV structure.

[00:05:17] So how does it look like during geo TV on grassroots campaigns? And what is the best way for us to structure those? Finally, we're going to introduce the components of an effective GEO TV operation. So we're going to be talking to. More about how do you actually execute the GOP?

[00:05:38] So what is GOP TV and when did you actually think about it? How would you separate GEO TV from other parts of the campaign? Why do we do it? What does it look like? Do I actually want to give you a couple of seconds to just think about why did you vote? Why do we do it? What does that look like? The reason I'm giving you a couple of seconds to write up about this is because I want you to be able to actually talk to other people about GEO TV and be able to explain it. Why do we do it and what does it look like? Now we're gonna learn those things in the Australian. I don't want to give you a couple of seconds, which just write down.

[00:06:24] I know it's letting up time. I wanted to give you a little bit of silence to write something. And we're going to learn more into it. So let's dove into it. Well, it come down, it comes to this will our last vote. So we have a list of supporters. People usually say that 50 percent plus one. That's the number, right. I actually lately say we during GEO TV should shoot for more than that plus one.

[00:06:49] I keep thinking that our elections lately have been so uncertain and I think we just don't have a very, very good grasp of the results of the elections. Some people are more excited than others. We're seeing turnout in places that we haven't seen. Some of it great for a process, some of the great privatisations and some of it not so great. So I think it's important for us to make sure that we think about who we are on our list. And we're going to talk a little bit more about who is on our list and why. And how do we make sure that our voters in our list turn out. Now, if you don't have a list during GEO TV, that means that you didn't do the previous work, that we had to write the work out of capacity building or identifying voters. Right. Most of us probably during our campaign talked to a bunch of voters and asked them who they were supporting our country, our candidate, our cost. Right. So we asked them, you know, would you vote for X candidate or would you support X proposition or X ballot initiative? During that face of capacity building or identification, we're able to actually identify voters. We'll be then our supporters. We usually also in campaigns have a persuasive operation face, which is a face when we talk to voters to convince them to support our cause. That doesn't mean we talk to people who are against our costs, but we talk to people who are undecided or who are in between. Sometimes they might be people who actually support our bill, our candidate or supporter of our costs, but they don't even know who they're going to vote yet. So persuasion is about actually adding more people to our list. And then finally, Geo TV, it's about turning out of those people it wants who said, yes, I'm excited to vote for your candidate. And yes, you convinced me to vote to vote for your candidate. Our costs.

[00:08:39] So where's your TV?

[00:08:41] It's actually huge on a huge amount of goals. I really high stakes. If you think about it, GEO TV is the last push of a campaign. So it's a massive operation. And in order to be effective, it must be structured, organized and efficient. Why? Because we usually during GEO TV knock on more doors, make more phone calls and have more activity than the whole campaign altogether. So we're going to talk about it. What is a timeframe for Geo TV? Because he changes for every state. But let's say that in your state. Geo TV is the last four days of election. Let's say that the majority of voters in your state vote in the last four days of election. During those four days, you're probably going to have to talk to your voters as many times as possible. And you're going to have to have an operation that is so massive that it's almost as if you are going to do that level of activity that you did for months, just four days. So that is why GEO TV is so intense, so high stakes, and it's so important to A, we're not well organized if we're in a well-structured he we're not efficient. Dan, what will happen is that we will probably fail in those four days. And if we fail in those four days. We failed election. So let's pay a lot of attention in the next conversation, next piece of this conversation to think about how do we structure, how do we structure well.

[00:10:13] So how is your team different from other faces of the campaign? I think I share these. But one thing that I'm going to tell you is that during GEO TV, there are a lot of surprises. So I'm going to tell you something. This is my personal opinion. I'm not saying you have to do this, but during Q2, the I'm actually even before GEO TV leading to Geo TV. I have a rule in my professional career as a campaigner. I actually do not look at polls in the last few days. I actually do not watch the news in the last few days and I try to just focus on what's happening on the ground. Are we hitting our goals? Do we have enough volunteers? Do we have enough people in the right place and the right roles? Do I talk more often to my staff? I talk more often to my volunteer leaders. I talk more often to the data people that digital people communications, because for me, it is more important to be focused on what I know is going to win the campaign. That on the political stuff, that sometimes it's happening usually in large campaigns that are political stuff that can take care of that. If you don't have political staff in your. Organization and you are leading field. I really recommend that you separate the political on the field operation and that is my opinion, because if you don't, then what happens is that you get distracted by what's happening on the news or what's happening on your Twitter feed. And I really I try to be disciplined on focusing on the goals that I have in front of me. I know that I need X amount of voters to turn out and I need to focus on turning out those voters. And I know that if I talk to them at the door, I have a really high chance of bringing them out. So I try my best to not get distracted. And I have these rule of not checking news or false. The last four days, I know they're going to be campaigners there. They're going to be rolling their eyes, going to be like, what? What do you use? What are you talking about? That is what I do. And it always works for me. And at the end of the day, I keep my goals and I do well. But this is what is different also about Geo TV. As I said, leading to the campaign, we're usually pretty stable and the numbers call of doors or phone calls or media hits or any metrics that you had in your campaign during the last four days of GEO TV or the last month of Geo TV. For some states, it ramps up. We've call these a hockey stick. It looks like a hockey stick. You know, it ramps up immediately. We in the weeks leading up to GEO TV. So if you have only 10 volunteers at the beginning of the campaign and you remain with 10 volunteers all throughout GEO TV, you probably won't be able to hit your goals because these 10 volunteers will have to do four times more. Their work that they were doing a few weeks before. So GEO TV, it's a time where you had to already be built. You already have to have a time. You have to have the capacity at your maximum. So here in Arizona, for example, we are working on GEO TV because in October people started voting early. So from now to the beginning of October, we are actually recruiting more volunteers, talking to more people because we know that we will need all of those people in October. But if we don't do it today, we won't be able to train them to get them ready and to start kind of a dry running, which I'm going to talk a little bit about as well.

[00:13:43] So let's start let's talk a little bit about how structure changes during a campaign. And I apologize that I'm coughing, but I had a little bit of a cold, but I wanted to make sure that we did this training because GEO TV season. So I'm going to drink a little bit of water.

[00:14:01] So the structure changes, I say. The first part of the structure is what we call neighborhood team roles, right.

[00:14:09] Some of these rules, some of these teams you've been building for months, some of them have been built for over a year. There are people who are the leaders in your community, people you recruited, for example.

[00:14:21] In my case, I've been recruiting people for my campaign here in Arizona for over a year and a half. You know, after the last presidential election, a lot of people were really excited and we capitalized on that by connecting them to issues around the legislature issue, advocacy issues. And now they are so fired up about election that we work with them for a while and other leaders. Right. So some of them are neighborhood team leaders that are actually located in specific areas of the state. In your case, it could be in specific areas of your state, your district, your city. Right. I usually when we try to think about is that these neighborhoods. Team leaders are placed in areas where we need to build capacity. Right. So we need to place neighborhood team leaders or recruit neighborhood team leaders where we know we need more capacity. So under that, we know that we have a phone bank at Columbine. Captain's right home by captains, canvass captains and data captains that have us part of their teams, people that they recruited. Right. So the Pullman captain probably has a bunch of phone bankers that support their full goals. The canvass captain probably has a bunch of canvassers. The data person probably usually has a few data, people who help them with data entry, data analysis, et cetera, during GEO TV. The operation is larger. Why? Because, as I said, remember, we probably have to do the same. Sorry. Like four times the activity than we were doing in a month, in just four days or sometimes in just one week. So that's why we need a better structure. So instead of neighborhood team leaders, we call them staging location directors. And staging location directors are usually highly organized. They're usually people who are your best volunteers, the people who, you know, are going to show up and people who are going to let you down, the people who, you know, are super committed to the campaign, that they're coachable. Right. So the way that I call it is that they're committed, that they have time to give love, that they have time available, but they have time to give. Even people have time to give. So never make the assumption that someone that you might think is too busy. Make the question, actually ask a question. Can you make the time and get there when you that the person is coachable? That's important for me. If I had a staging location director who thinks that they know everything and they don't want to take coaching from me, then usually that person is going to be a great staging location director because that person is going to be doing their own thing. So staging location directors are critical because they're going to be actually running a place that from where we are going to be making phone calls, we're canvasing we're going to be checking polling locations, etc..

[00:17:22] So let's talk a little bit about who decision location, actually supervisors decision location director supports or oversees a homebound captain.

[00:17:31] Right. And they basically do the same that the other home and captains, even though their leader role, but indeed location, their phone bank lists changes very often. So sometimes we might be calling list in the morning, 9 a.m. Then by 11:00, we already change the list on the script. So the phone captain has to be super quick. I'm training people, has to be super organized as well. Now, to be able to keep people on the phone. Right. So we all have volunteers that come to make phone calls and they just make a couple. But then the rest of the time, they're socializing around the Office Depot. Captain, usually someone who can have direct conversations and can tell a volunteer like, you know, really helps if we're making phone calls where in the last few days, please help me out here or if you don't want to make phone calls. Can you help me out? Do these other things? I always try to find phone line captains who can actually be direct. Be nice, of course. I need very good trainers. Second one is countless captains. So canvass capitals from the air. One of the most critical positions that we having is taking location. Now, once a staging location, you may be thinking now a staging location could be any place. Sometimes it could be a garage. Like in the last campaign I was involved. Most of our staging locations were houses, volunteers, houses that they opened for us to stage the launch of the campaign from there. There are smaller operations, right? They usually have a couple dozen. At the most, sometimes that's where they take volunteers either in another location. One really cool thing about staging locations is that they allow you to decentralize your kind of thing. So if you are making phone calls, you getting phone calls from anywhere. But if you're knocking on doors, you want to make sure that you're as close to the turf as you can be. I was just talking to a campaigner yesterday who every day he's wasting an hour and a half of driving from their staging location where they have to the turn. Imagine an hour and a half where we know that each canvasser could knock on a couple of dozen doors, got an hour on a few, probably like 40 doors. They could they could knock in during that timeframe. Imagine wasting 10 canvassers on a daily basis on their time for an hour and a half. We're basically leaving doors on the table. So having staging locations closer to the turf, it's critical for us. And these canvass captains are going to make it all happen because they're going to be training, you're going to be super organized and they're going to have their turf in order. They're going to know what leader needs to go. They're going to also be really good at reporting because we need to be reporting this information as soon as possible. The third one is polling places, captains, and usually these individuals are people who are going around polling locations in your community and checking if everything is OK. And you give you another example. In the primary and the last primary, about 20 close to 20 polling locations in Phenix were actually shut down. They didn't open on time because they had some issues with their counting machines and they had some issues with their vendors. So we had hundreds of voters who were going to these polling locations and they couldn't vote. So our polling place captains actually were able to redirect them to an open polling location where anybody could go and printed a ballot and vote. Some of them were, you know, 15 minutes, 10 minutes away. So we had to make sure we gave them information. We directed them. Right. And also, we found out about the closure, the closure of the polling locations, because our polling place captains were there. So when they called us in the morning and they told us they're not opening on time, we told the foreman captain to start making phone calls in those areas and tell people that their polling location was closed, but that they should go to another one so they wouldn't waste their time. We also directed our canvassers to go and knock on doors of those areas. So we were able to redirect people. That's why working in synchronization, it's really, really critical here. The polling place captains are usually people who are very good communicators and who aren't. Also, I would call them entrepreneurial. They are good at being on their own and they're good at, you know, reaching out and building relationships with other people so they could ask questions. If you're going to put a super shy person in a polling location, Captain, they're going to ask someone who is not going to ask questions. Are you afraid of asking others for things? You might not be the best role for that person. Because we sometimes need polling place captains to actually be a little more outgoing, a little more pushy, if you will, and ask questions and report directly. Finally, the Comfort captain. He sees my favorite role, and that is just because I am a social person, but comfort captains are people who actually take care of all the logistics of the day that have to do with making sure that everybody is actually doing well. So what I mean by that is, for example, the story of Meta. Meta is one of my closest and gears volunteers and friends during a campaign. We have a really strong friendship, even though we met in 2007 meeting with our comfort captain so she would make sure that coffee was there in the morning when everybody arrived and we had enough water for everyone. The lunch was ordered so that we couldn't have distractions during the day. One thing that often happens is that people say, oh, it's lunchtime, we got to go have lunch, and then they take two hours or, you know, whatever time helped. Instead of making phone calls or knocking on doors, so retail or phone or any comfort out there they really do is that they really help us actually have people fed water that they are comfortable doing well, that we have minimal medical equipment there. And if someone has a paper card or whatever that they can be taking care of. Again, you can always reach out to me on Twitter and ask them questions. Bank captain, Kansas captain phoning plays. Captain, call for captain. They all have volunteers under them, of course. Phone bankers, canvassers, sometimes polling place volunteers. So at the time when they chose, for example, their polling locations, they have volunteers are encouraging people to eat. There's a line to no need and come capitals, of course, picking up the food, etc.. All right. During the Geo TV face, everybody is organizing everyone to. One thing that I don't like is that campaigns that are working in silos. So if I'm working on my campaign, sometimes I've been invited to help out in campaigns at the end. And when I arrive and I see that everybody doing their own thing, it immediately raises a flag for me that the campaign is probably not well integrated to be well integrated. Everybody has to have some type of role that is related to these roles that you have in front of you. So I spoke about political right people who are taking care of a political situation. In the last presidential campaign, for example, people were starting to volunteer. We're starting to say, oh, you know, we have it in the bag. We're not going to go a candidate. We're not going to volunteer this weekend because we're hearing that the polls are really strong in support of our candidate. So know I'm going to stay in my community and canvass our funding for these other candidates. And, you know, the political people actually told us, hey, you know, we are actually hearing that there are a lot of stuff happening politically that might, in fact, the outcome of the election. So they told us about an announcement. Then after day, we were actual actually able to reach out to volunteers and say, hey, things are fine. You shouldn't be thinking that everything's already well. We need you. We need your. We need you as volunteers. And sometimes political gave us tips. Right. I got things that weren't happening on the news or things that were happening that people were hearing, too. We could, you know, answer questions sometimes. Also, people from the local community. Right. Like local politicians, would arrive at the polling location and be like, I want to be here. I want to have a press conference or that would take time away from our staff that we're doing door knocking or phone banking. So our political staff or our political person was able to actually intervene and take care of these elected official and still make him feel important and make him feel happy without taking away from the very important work that we're doing, contacting voters. The second one is training and we need training people in our campaigns. One of the biggest reasons why people stay in campaigns is because they're trained well. So they build relationships during the campaign. But when they come, one of their first experiences are training. So I make sure that training people have really good information and really good quality content digital. Of course, someone who could get a staging efficient post on social media inviting people to come over. Press we don't need rallies pressing every staging location, but we need press to people or media communications people to be supporting station locations in case the media wants to show up, which they always do. And finally, data. I don't know how you are going to be doing GEO TV in your campaigns, but in the worst case scenario, which is why my last case, the last campaign, we have to strike everyone with a marker every night because they were voting early and instead of reprinting every night, we were just striking. The voters who voted because we would check the county at night. So sometimes we were a one or two in the morning striking voters. This was thanks to the data team that were telling us who were already out of the role and our team of volunteers and that we're able to do this striking. So just think about it. The data team, it's actually helping us. Reduce our list and it's also helping us get better at targeting. So who are. Who are we targeting? Who is in the Geo TV universe? So I talked about a little bit about the frustration. Right, and capacity building. So this is what we're talking about when we're talking about Jyoti the universe. You know, these three buckets that you see in your image are buying at the same size, the same size for this light. But usually these buckets tend to change in sight. So the persuadable voters, for example, are the people. And again, these are not people who are against our candidate. And we're going to convince otherwise. Right. He's our candidate. These are voters who haven't made a decision either. Haven't made a decision about voting for our candidate, our cost or their having made a decision. They're going to vote. So those are actually equally important. Sometimes we go door to door and people tell us, I don't know if I'm going to vote. Those are the people we need to persuade. So persuadable voters are people who we should know already that we need to go back their door, either because we talked to them before they told us that they were going to vote or they weren't thinking about it or that they didn't know who they were going to vote for. He's persuadable. Voters are critical for the success of your campaign. So if you have a data hub personally in your organization, make sure that you are talking about who are persuadable voters, how we've been tracking, how many of them are there, where we want to talk to them.

[00:28:40] Second one is sporadic voters. So people who vote sometimes in this election, sporadic voters are nationally critical. Why? Because we're seeing an increase of voter participation of young people, for example. We're seeing an increase in voter participation of women. We're seeing an increase in voter participation in communities of color. So it's really critical for us to think about who are sporadic voters in a universe that sometimes might or might not vote. And we want to talk to. Right. So they could be anyone. But you should check on their track record. Right. They voting the last election. Sometimes we focus only on the ones who vote all the time. And then what that does is that we're just competing for the same pool of voters. We need to expand our list by talking to voters who sometimes vote so we can actually get them to be more consistent voters. We've been doing a lot of research for years and we know that people who vote sometimes are more willing to vote. If you talk to them again, you don't. So that is a chance for us to go back to them and say, hey, you voted. You get involved last time and you can vote these time. Right. Or this is a very important election for us to participate in. It's really easy to vote. Come up. I'll help you. And that was when you supported voter. So people who already told you that they were going to support your candidate or that they were going to support your cause. So if you think about it, you add all these three universes, you're going to be a winner. You're going to give you that win number. They should give you that we number. So that is a kind of question I would ask my data person. How many persuadable voters, how many sporadic voters or how many people from our base are we going to get out? Does that give us a win number? So who are our GEO TV targets? Well, one tier one target. We believe that it's very, very important people who usually turn out. So let's say that they vote two or three times out of the four. So the last four elections, they voted two or three times. That means that they probably have a media turnout. We're going to talk about that. We're going to call in Tier 1, because they also have high support. They're really supportive of our campaign or our cost to our people who have very high support and very high turnout. We are calling them and saying the yellow area of your slide. Why are they tier two and not your one? You might ask why are you talking to them after the medium turnout? Well, because a medium turnout, people need a little bit more support in order for them to go out. So we need to talk to them more often. People who always vote and we know that are supportive of our candidate. We'll probably vote probability says that they're going to vote again and then they're going to vote for a candidate if they already told us. So we will talk to them. Well, we will probably talk to the ones. We need a little push first. Those who are high supporters who say, yes, I'm voting for your candidate because I'm really mad right now because I love your candidate. I love your cause, but they don't always vote. We're also going to talk to them. You can see them to the left. Way to steer to light blue. We'll talk to them after we talk to the medium turnout people. And finally, to our people who we know they sometimes vote on sometimes. And then we know that they are kind of lukewarm about our candidate, our costs. And we need to talk to them and convince them and persuade them. There are three people who are not always votes, but they told us. Yeah. Kind of like you. Right. So we want to talk to them to persuade him to be to move them to the high support. When finally here, three of high turnout, our people who we know are going to vote, but they're not super excited yet, our candidate, they like us like they're not super excited yet. So we need to talk to them again to persuade them to support our candidate. Finally, we do not talk to the people who do not support us. We do not talk to the people who say, I don't like your candidate. We don't try to convince those people, because we know that if we talk to the other folks and we do a good job, turn them out, we'll win. That's what our data tell us. Now we have more time in the next cycle. For example, you might do some work with these local poor people. But for GEO TV, you talk to the people in the low support area and have a conversation with your data people about, you know, why these individuals don't have a data person. Try to think about how we've been able to support these individuals in our last phases of the campaign.

[00:33:12] All right. Let's talk about the GEO TV timeline. So.

[00:33:18] When did you vote? Well, let me tell you something. He changes everywhere. You know, historically people have said God.

[00:33:26] Jyoti eats on the final four days of the campaign. So the final four days. That means the Saturday, Sunday, Monday and Tuesday of the campaign. Right. So you do everything you can on Saturday, Sunday and Monday to get ready for Tuesday.

[00:33:39] But I will tell you that in many states that's changed.

[00:33:45] For example, here in Arizona, where I did, over 50 percent of voters vote by mail through the over the month of October and about twelve 14 percent of them vote early. So they go to early voting locations. So then at the end of the day, on early on geo keep during the election day, we have about 16 to 20 percent of voters. We have to talk to. But now we only have four days to talk to them. So it's really, really important that we are prepared. And we are I mean, we are well organized for those four days. But think about if you are in the place where you live, your reporting early, your early voting or if you have early voting. When does it start? Because that's when the election starts. Well, it does mean GEO TV starts. So depending on where your state is, if you have early voting and your vote by mail, if you have a grace period of voting, you should check that out because election day might only be a portion of your voters. And we think that GEO TV, it's only on election day when people already voted in the whole time. That's going to. I'm going to give you a really quick example of that. A few months ago, I was I was talking to a county recorder in another state, and they were telling me that they open about 40 new polling locations for early voting during that primary, but that most organizations actually wearing using those early voting locations to turn out voters because they didn't know about it. And I was just super concerned about the fact that our election cycles continued to change. The information continues to change. The people making decisions continue to change. And we're not checking on those changes. So check it out. What are the dates for early voting? Where late dates for voting by mail? How much time you have to start your GEO TV? One really important thing is that early voting for me, it's a huge opportunity for dry runs. So I started a month out. So, for example, here in Arizona, every weekend of October, which is early voting weekends, we are doing the operation just as if he was election day. So we're doing right runs. We're doing reporting in the same structure. We are using the same roles and responsibilities. And we're moving people to vote just as if it was Election Day. So by election day, we have a very well oiled machine and we've kind of got rid of all the kinds of things that didn't work. So why is a potential GOP timeline a potential one? It's early voting, which probably will start about a month before election. Vote by mail, which usually starts about three weeks or a month before election. Always counting. Remember that there is a court of line, a cutoff date for voting by mail, which usually it's a few days before the election so that the ballot can make it on time and also on your watch. Always include a part of the program that those people who didn't send their ballot but have it at home, they can deliver it in person in their not in their polling locations, which is usually the case in most states. So that is a case. Make sure that you live it. You develop a training for your canvassers or phone bankers that people can actually deliver those in person. My alarm just sounded. So I have a few more minutes, about 10 more minutes. So I'm going to try to make it through these information so that we can go to questions and answers and then asking is the vote on Tuesday, which we've already been talking about? Well, this is an example of a time line for GEO TV. Page 1 could be two months to four. Right. So that's now. Right. So voter registration push. Are we getting the last people to order a voter? Are we contacting contacting people who are sporadic, who sometimes vote, but not always? Are we registering people to vote by mail? Right. Right. Now, that should be our whole focus. So those are metrics that I'm talking about. Right. So in canvasses right now, I'm asking people, how many of you are are you getting? How many vote by mail you're getting? How many contacts? How many people do you talk to at the door? There were sporadic, right? That is the list that I cut. I also would add here that I also sometimes have commitments to vote during these face, because that's what also is going to remind people that they committed to vote. And it increases the likelihood of voting in face to face vote. Now, that's about a month out and that is early voting by mail your ballot and tell about the candidate. Right. Both of these candidate or these candidates are these courses. This is when we're making direct asks, where we're showing images, where we are giving examples of ballots. Phase 3, 10 days out. It's early voting. Mailing your ballot. So everything, communications, digital, political, everyone, candidates are surrogates. Everybody's talking about the same messages. So that way we can actually be pushing the same thing. And finally, the pace for his vote on Tuesday. So those are the last four days of the campaign. Friday, Saturday, Sunday, Monday, sorry, Saturday, Sunday, Monday, Tuesday. But we're going to say vote on Tuesday. Here's where you vote. It's easy. Let us know if you need anything. Let's talk a little bit about GEO TV tactics. So how do we get people out to vote?

[00:38:52] We talked a lot about the why and how we're going to be focusing on now.

[00:38:59] So judge TV tactics, according to a lot of the research that Elena's institute has done, these poor urban populations and mostly for youth.

[00:39:08] When you talk to people at the door, sorry, it increases their likelihood of voting by 7 percent.

[00:39:16] That's a huge increase if you think about it. That is way better than zero percent. Right. So you talked to someone at the door. The likelihood of voting increases by 7 percent at the door. Prioritize canvasing. I know that there are people who don't like canvasing. I'm actually one of the weird ones and love it by accepting our result when it's really, really hot in the summer. I still do it, but it is difficult to have that in your community. Voting and contacting people at the doors is going to be critical. So if someone says no, I don't like canvasing, make sure that you tell them of the importance of it. Make sure that you show them these, you know, the likelihood of people voting. It's 7 percent, which is pretty good for phones. It's around 4 percent. If you talk to them and if you have an effective phone call, not if you are like reading from a script when you call. I get calls all the time from candidates and volunteers who are reading from a script and he just throws me off. Right. It just turns me out like I'm I'm like, why are you doing this? I mean, the cards to increase voter participation by about 3 percent. Text messages around 3 percent to. I love text messaging as a part of an integrated campaign. So I knock your door. You tell me you're like the candidate's wife sends you a text message saying thank you. And then I send you information about the early voting and then I send you information about the fall of the ballot or the voting person door hangers. It's about 27 percent. So I don't even 1 percent. I don't know if you've been to campaigns. They leave two sorry, two canvasing where you go knock on the door and you even door hunger and see, there are like three or four door hangers at the door. So people already see those as trash. They are useful and they do help, especially when they say you're pulling the patient information, especially when there are races that are not like super big. So, for example, races like school boards, county races, city races. They're really, really critical.

[00:41:10] Door hangers and mail, it's about 3 percent.

[00:41:15] So who is going to be Cam, who is on every canvasing? Anyone who can canvass should be canvasing and knocking on doors. Ready? How do you ensure that GEO TV talks produce results? Well, one thing is that training is critical. For me, one of the most important pieces of GEO TV is training, but it's important about making it personal.

[00:41:34] Saw that every contact that they thought, every contact on the phone is about making it personal. Talking about why it's important for you, the canvasser, the phone banker, that these race turns out the way we wanted to turn out. Why do we want our candidate or that cost? Focus on quality over quantity. So our raw rushed force geo TV conversation is not good. So doing Geo TV, I pay particular attention of how many companies a company tax rate that we have. And I usually also look very, very closely to how many guesses or, you know, how many commitments are we getting at the dollar because we're not getting enough or we're not getting a high number. That means that we're rushing through the doors. These are good fly, right? Remember one quality conversation. It's as powerful as 10 hour hangers. How consistent your TV message. So everybody should be talking about GEO TV. You don't lend your candidate to have one message or your communications person, another one your political person. Everybody should be talking about getting out.

[00:42:33] Felix Heidemann. David, final case for your candidate.

[00:42:37] Train well, then practice, practice, practice. So I do trainings all the time for GEO TV. I do trainings in preparation for Geo TV. I do I go to the offices, the staging locations. If I notice that the I.D. numbers are low, I do another training, I do dry runs every weekend. I try to put people in positions that I know are going to be high stress, high stakes so I can see how they're gonna perform and see that they're going to do well. And staff on side of the staff and volunteer roles during your TV and Election Day that I want you to check out. OK, so did your TV structure is war room or the boiler room? That's where there are people who are just going to be looking at reports. They're just going to be looking at numbers and making decisions quickly. Right. So they are checking or supervising the original boiler rooms, which are usually people who are in districts. Besides that, there are the field organizers boiler rooms, which are usually located in regions and they are staffed by they feel organizers in their staging locations where usually, as I was saying, the houses are union halls or an organization that open their doors for you. And in there, they're staffed by volunteer leadership, phone bankers, canvassers, polling locations, cultural capital since I was talking earlier.

[00:43:55] And then finally, the church where the canvassers are people knocking on doors. So this is a structure where the people aren't. So we talked about this thinking, okay, sure, Rose, I'm not going to go over it again. But let's talk about rules of the road.

[00:44:07] So for GEO TV, you have to know your role. Everybody should know their own role and everybody should have a role. If there are people who say, I don't know what I'm doing on election night. You don't have a really good operation. Every single person doesn't matter who that person is who might be making signs or the person cannot be welcoming people from them to the office. You can't come out there during the boiler room. Everybody should know their role.

[00:44:28] Everybody should have a tick tock.

[00:44:30] The run of the day. One kind of like minute by minute what you're going to be doing for GEO TV. Everybody should have those. If you're a tech stocks during your elections, that means you're not very well organized because you haven't thought about everything from reporting times to everything. Follow the reporting structure. There's no exceptions. Campaign leadership will make critical decisions.

[00:44:50] So let me give you one example of that. During Election Day, last time in the last presidential campaign that I was involved in. There was one polling location that had a really, really long line. And we were keep sending people there and people were starting to leave the line. We had to make the really quick decision of calling the canvassers and phone bankers to tell people there was a high, really long line and that there was another polling location about five minutes away from there that they could go vote as redirecting people there. Those types of decisions need to be quick and they need to be made at the boiler room.

[00:45:21] They're not made at the canvasser level or the field organizer level. They're made at the boiler room. Never break the chain of command. These operations are large. So make sure that you don't make decisions on your own.

[00:45:34] You always check with your supervisor or the person who's in the top of the other campaign. This is usually the chain of command. We talk about right there canvassers, phone bankers and volunteers who report to the captains that come as captain from the captain, from this captain, who would report then to the staging of patient directors, which are SL days here, staging location directors who report to field organizers, who report to regional field directors, to field directors.

[00:46:00] Now, in some of your campaigns, you might not have all of these roles, but you should look like something like this from the ground to the region to the campaign management.

[00:46:13] All right, so I'm going to boss here because we're running out of time and I want to ask what are your questions for today?

[00:46:25] Louise, thank you so much. I particularly hate you highlighted the importance of snacks on Election Day. I am a snack motivated human beings. That's it.

[00:46:39] Thank you. I mean, he's one of the most important pieces on the operational as well. This next time around.

[00:46:46] Trevor, did you have some questions?

[00:46:49] So if you're on a smaller campaign and you can afford polling, you knew. How do you figure out who your new TV universe?

[00:47:00] So as I talked a little bit about triggering in the conversation, I get a nation falling when I talked about three buckets. Right. So if you are if you've been doing your job talking to voters for the last few months, you've probably dented by who are the people who are with you.

[00:47:14] Right. Who are the supporter base. Right. Which the people that I said there were support or voters in those conversations. You've probably found people who said, I haven't made a decision. I don't know yet. Those are your persuadable voters, right. So you're only pulling for those conversations. You need to make sure that you kind of figure out why the people who told you that in the conversations. But also, they're going to be voters who you vote. You know that they didn't vote in the last midterm election, but they vote in the general or they didn't or they voted in the general division in voting. They've never voted in the midterm. Right. So we want to talk to those sporadic voters who vote sometimes because we know that this election is so important and the stakes are so high that we might actually convince and persuade him to vote. So those are the universes that I will focus on, even if you don't happen. Some. Answer your question, Trevor.

[00:48:04] Yeah. Great. Thank you so much. And then kind of a follow up, you kind of talked about Tier 1 2 2 2 or 3 0. When you're thinking about kind of fancy operations, I maybe have limited capacity. How do you figure out when to prioritize moving on from a Tier 1 list to try to muscle? So. So how many passes, for example? How many passes should you make on a tier one list before you move onto Tier 2 and into your 3 2 1 1?

[00:48:32] People always ask me how many passes are the amount of passes? I always say it depends on your resources, right? If you have the amount of resources and you could only do one pass, one passes better than low pass. Right. So I always say Tier 1, you have to go through your Tier 1 people in order to move to your Tier 2 and do another part of your tier 2. I usually stop at tier 2 and try to see where are we with the level of identification of people that are supporting us. Before I move to Tier 3, because you want to expand the electorate. I remember I'm talking thinking about here out the door. But you also should be thinking about the touch as you do on the phone. If you do a mail that catches you doing digital. So your whole campaign should be talking often with a data team about how we talk to them in any shape or form. Right. How we talk to them on the phone and we talk to them on the floor and we talk to them or media on digital. But I recommend that at a minimum run pass for each one of the tears and then go back to Tier 1. Again, Tier 1 is the most critical. What? Because that's the one that if you persuade him, they'll deliver it. Right. So I spend more time on Tier 1 than anything else. And if I need to do another pass, I do it at Tier 1. If I need to do a third path, I do it up Tier 1. And then I moved to 3 2 and then some expense.

[00:49:50] Great. I think I think I have one last question. And that's like when you're thinking about coming up with TV scripts for kind of phones and doors. I'm one of the main components that you want to include in a script for to go.

[00:50:08] That's a great question. So one thing is that we should think about every research study that we've done about voters tell us that people think that voting is really difficult. On that, they're afraid of making the right the wrong decision. So when we're talking to them, scripts should make voting easy. It should make voting fine. You should make voting something that they're going to be doing in an easy way. If we are saying things like, oh, my God. Voting is super complicated. You're already kind of like shooting yourself in the foot. It should be a script that says where their voting location is, where their polling location is. Ask him to make a plan, which is really critical. So the research shows that when we are asking voters, hey, can you tell us what time are you voting? So a really good conversation to have at the door or on the phone is to ask people, are you voting on Tuesday? The person says yes, is to say you're voting in the morning or the afternoon while I'm voting before going to work. For many of you as a person, are you going there walking or you're going in your car? Oh, no. You know, I'm going to go on my way to work so I will stop in my car. Oh, great. So you're going to go by yourself? I'm going by myself. What I just did there, Trevor, is that I help the person. Imagine I'm planning their head where they're gonna be doing on election day. Right. So I also tag it on my database and I'm able to go back in the morning and called you, Trevor, and say, hey, you told us you're voting this morning. Don't forget. Right. Do you have any questions for us? No. Is there anything we can help you with? Oh, you know what? My car broke down. I might need a ride. Right. So that that's the type of stuff that we need to be ready for. The person says, I'm gonna do it after work. Then we have the whole day to be bugging them. Right. I text message, then go to the house, call them and make sure that they do it. So making a plan to vote is a great part of a script makes making it sound easy and making sure that people know that we are there to help them make the decision. Because there's so much talk in the valley that sometimes people don't understand and they get paralyzed. And that's a very good example is my mother, Trevor, who every election she's afraid of voting. So she calls me and she's like, can we walk through that part of the ballot together? And I tell her, why, if I wasn't around, what would you do? She's like, I wouldn't vote because I'm afraid of choosing the wrong thing. There's so many people in our communities who think that they're going to vote for the wrong thing against their self-interest or they'd rather not vote, which is actually is harder. Right. So we need to make it easy. We need to make it sound like we are there for them and we need to make sure that they are making a plan when we're asking them questions.

[00:52:49] Well, I kind of wanted to jump in here, too, and follow up on that.

[00:52:54] I understand what should be the components of a good, you know, sort of duty age at the end. Are there any circumstances under which the whole campaign should change or refocus or make a pitch for a different like something late breaking happens and they change everything?

[00:53:11] To one thing, Morgan, I was saying this thing about it. I personally like to not be distracted by that in the last few days of the campaign because I know that I have to talk to enough voters.

[00:53:21] Right now we are super hypersensitive about everything that happens and we try to change stuff all the time. The message gets diluted. But I do think that there is how important that important things are happening, that campaign leadership. So during GEO TV and meeting to a GEO TV, our communications should increase as much as possible. So in Geo TV times, I usually have a morning meeting with our team, our contained leadership, and we check on things like that. Right. Are there any things that we have to adapt? Right. So a good example of that is in New Mexico. I was running a campaign where a bunch of rural communities received flyers saying that because of the high participation of voting God election was going to be moved to Tuesday, sorry to Wednesday instead of Tuesday. People were very confused and it wasn't true. It was you know, our opposition always tries to throw racial slurs on our process. Right. Either by giving false information, saying that there's going to be rates where there are like areas with high immigrant populations, you know, having people with guns around, police officers around polling location, stuff like that, that we unfortunately make it more difficult, particularly for vulnerable communities to vote. So what we try to do is to check on those things. You're GEO TV or the polling location captains for the people who are on the ground. And we try to bring those up and say, do we need to add to this grid? Anything about that? Right. I think we need to add anything about getting them ready to know. No election is it's always Tuesday. Zaidi never changes. That's a that's that's a lie, right? Or in one election, I heard there were fliers at the doors that said that they had to pay their utility bill. They couldn't vote. That was a lie, too. Right. So this type of information, something we might need to include on the on the script, but that doesn't mean we change our target list. We don't change our operation. We don't change our roles. We didn't change the backbone of our campaign. We might add a thing to the script to address a specific issue, but we never changed the strategy because the strategy is always a strategy, regardless if it's this year, next year or the year before.

[00:55:38] I have one more thing, and we touched on it. You touched on this a little bit earlier with the 2016 election. So there is the availability of polling and data and everybody looking at that kind of stuff all the time made people think the 2016 election was in the bag.

[00:55:55] There's some of that happening now with people. There's a foregone conclusion about what's going to happen in November. How does a good job TV operation connect that to Morgan?

[00:56:06] I want to see something that, you know, I think sometimes in these kind of kind of conversations we want to hear like of a tool or a script or something so concrete that I'm actually going to say that that starts from the leadership of the campaign and that starts from the message of aspiration and the desire of real change. So to give you an example, Morgan, my mother has lupus. And if if if Obamacare on the medical forums and having our state of Arizona right now, we're taking away. There's no way that we could afford the medical care that my mom needs to have a healthy life. So this election is personal for me. And every time I talk to canvassers, every time I talk to volunteers, every time I talk to our leadership, I say there's no way anything it's in the back because I'm not going to put my mom's life in line. Right. I'm not going to put my community's life in line. I'm going for the environment, immigrant communities, people of color. I'm not going to do that, because if we leave with these these passive mentality that things are already in the bag, then I am jeopardizing the future of my people. And I am not about that.

[00:57:16] So I communicate that every single morning, meeting, every single field goal, every single coaching conversation, every time I'm nos. Did I say, hey, people, this is what is at stake. And I keep bringing him back to that, because sometimes we become little machines and we are all about, you know, just knocking, just calling, just reporting when in reality we forget the bigger picture. So as leaders in the campaign, as campaigners. Our job is to be the fuel of the campaign on a daily basis, genuinely.

[00:57:47] We have to communicate the urgency of why this campaign matters. So it kind of spreads around the campaign office. Also, it's important to find voices outside of mine. You know, I would sometimes find a person that they know they admire.

[00:58:02] I can't the candidate himself or herself, a person who was a big supporter of organization. And I would get him on the phone and tell them, hey, can you just give him a strong message? Because our people are tired. We're working seven days a week. We're hearing crappy stuff on the news. Volunteers cancel on us. So it is no critical for us to keep our spirits up. I mean, it's just the job of our campaign leadership to do that.

[00:58:30] Trevor, do you have anything else? I don't think so.

[00:58:34] Well, thank you so much. This was a wonderful presentation and I'm really glad that you sort of ended things, bringing it to that that personal note and just about everything that's at stake.

[00:58:45] So my candidates out there. Go fight, win.

[00:58:50] Yes. Thank you.