EDF Action Votes Launches First TV Ad Highlighting Trump’s Climate Denial to FL Voters

(Tampa, FL.- July 6, 2020) Tomorrow EDF Action Votes will launch a climate change focused television ad as part of their $1.7 million campaign to defeat Donald Trump. The ad highlights the impacts that climate change is already having in Florida while Donald Trump believes it is a “hoax” and refuses to take serious action to combat it.

The TV ad, “Hoax,” will start running on broadcast and cable on July 7^th in the Tampa media market.

“Florida’s health and economy can’t afford another four years of Donald Trump. He puts polluters first, ignores science, and thinks climate change is a joke,” said EDF Action President Joe Bonfiglio. “The stakes of this election are extremely high. We are doing everything we can to defeat Donald Trump in November, so we can make the progress necessary to address the looming climate crisis.”

Florida voters are especially concerned about climate change. Exit polls show two-thirds of Florida voters view it as a serious problem and an overwhelming majority (70 percent) believe the government should do more to protect the environment. President Trump’s environmental policies can be a serious political liability in the state.

In January, EDF Action announced that for the first time, the organization would be active in the presidential race by opposing Donald Trump for re-election, because of Trump’s anti-science and anti-environment agenda, which has been disastrous for the planet and public health.

Tampa is the biggest media market in Florida, the biggest presidential swing state. The market has proved decisive in the 2018 Senate and Gubernatorial races, as well as the 2016 presidential race. EDF Action polling shows President Trump has a slight lead in the market, but voter concerns about President Trump’s environmental record can have a meaningful impact.