Running for office

Your source for Campaign Academy information and resources

Campaign Academy Course Schedule

Session 1

Mission, Goals, Strategy, Tactics

Facilitator: Mark Beatty

What you'll learn:

  • How to set your win number, then develop strategies to win
  • The phases of a campaign, and how your campaign should transition between phases
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Session 2

Build Your Team

Facilitator: Kate Catherall, The Arena

What you'll learn:

  • The key roles on any campaign, and how to fill them creatively
  • Best practices for managing complex teams operating on short timelines
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Session 3

Raising Money

Facilitator: Kathy Gasperine, Paradigm Political Management & Philanthropy

What you'll learn:

  • Skills to successfully raise money online and offline
  • How fundraising on environmental issues can help your campaign
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Session 4

Securing Your Campaign

Facilitator: Robby Mook

What you'll learn:

  • Gain an understanding of the nature of political cybersecurity threats
  • Learn what tools you can use to protect your staff and campaign
  • Learn how to implement internal processes to secure your campaign from cybersecurity threats
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Sessions 5 & 6

Communicating On the Environment and Winning the Debate

What you'll learn:

  • The latest trends in polling on the environment and how to incorporate environmental messages into your campaign
  • Ways to keep your environmental message snappy and strong
  • How to prepare for interviews and debates
  • How to debate and talk about an environmental position from a place of strength
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Session 7

Reaching Voters Offline

Facilitator: Jeremy Bird, 270 Strategies

What you'll learn:

  • Best practices in offline voter contact, including door-to-door and phone contacts, and sharing personal stories
  • Recruiting and retaining volunteers
  • The importance of reporting and understanding progress to goals
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Session 8

Reaching Voters Online

Facilitator: Sarah Horvitz, Run for Something

What you'll learn:

  • An understanding of critical online assets for any campaign
  • Best practices in online engagement
  • The basics of connecting your online and offline organizing
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Session 9


Facilitator: Luis Avila

What you'll learn:

  • How to get your team ready to win
  • How to work well with coordinated campaign partners
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