Module 1: Frame the Debate

Winning on a pro-environment platform.

Chapter 1

The Polling is clear. More voters believe in climate change and expect their elected officials to do something to curb its disastrous effects.

View Clip

Chapter 2: Connecting your campaign to the environment

Talk about the environment in ways that make sense to your voters.

View Clip

Chapter 3: The Environment is an “Umbrella” Issue

The impact of a well-protected environment reaches into many aspects of our daily lives.

View Clip

Chapter 4: Language Do’s and Don’ts

Learn which phrases to use, and which phrases to avoid, when talking about the environment.

View Clip

Chapter 5: Case Studies

Learn how other candidates have talked about the environment in their districts.

View Clip

Case Study: Barragan

See how Nanette Baragan talks to her voters about the environment.

View Clip

Case Study: McGrady

To Chuck McGrady protecting the environment is a conservative value.

View Clip


View Clip


Mitch Stewart

Mitch Stewart is a longtime political activist who has played leadership roles in some of the most groundbreaking organizations in American history. As battleground states director for the 2012 Obama for America campaign, he oversaw the strategy that garnered victories in nine of the 10 battleground states, an effort the The Guardian called "a historic ground operation that will provide the model for political campaigns in America and around the world for years to come."

Mitch has put his experience to work for clients in a variety sectors in the U.S. and globally — including the Environmental Defense Fund, Everytown for Gun Safety, political parties around the world, and the healthcare industry. As a senior advisor to Ready for Hillary, Mitch was cited as a "campaign guru" "who is helping Hillaryland build the most high-tech, social media savvy, demographically attuned campaign the world has ever seen."

Mitch has held a number of positions critical to President Obama's success — including Iowa state caucus director for the first Obama presidential campaign and Virginia state director during the 2008 general election. Mitch also served as the national director of Organizing for America, where he led a team that drove grassroots momentum for high-profile legislative victories including the passage of the Affordable Care Act, Wall Street Reform, and the repeal of "Don't Ask, Don't Tell." After the 2012 campaign, Mitch became a Founding Partner at 270 Strategies.

Supplementary Materials

Now that you have a foundation for framing the debate, check out these additional resources.

EDF April EPA Survey Memo


Language Rules