Session 9: GOTV
Reaching Voters Online
Luis Avila is the President and Founder of Iconico Campaigns, a company that works to build advocacy capacity in organizations around the country. Migrating in 2000 from Mexico, Luis stayed in the U.S. to attend college, where he developed projects with people involved in arts, politics and social justice. In 2004, Luis learned about civic participation in Jackson, Mississippi, as part of the American Freedom Summer program. He collaborated with organizers and leaders to advocate for the DREAM Act, fight against SB1070 and challenge Sheriff Joe Arpaio's discriminatory practices in Arizona. In 2008, Luis joined the Obama campaign where he got insight on cornerstone aspects of electoral organizing. This knowledge, paired with technologies developed to boost volunteer engagement, is applied now in all his advocacy work. Luis spearheaded Somos América in 2011, the largest immigrant-rights coalition in Arizona, and currently sits on the Boards of Advisors of the National Council for La Raza and The New Teacher Project, an organization working to end education inequality. In 2016, he served as Nevada's Democratic Coordinated Campaign Field Director, contributing to major victories in the state legislature, electing the first Latina Senator and delivering the state to Hillary Clinton.
Now that you have a foundation for framing the debate, check out these additional resources.