Session 1: Mission, Goals, Strategy, Tactics

The Mission, Goals, Strategies, Tactics Video


Mark Beatty is a Founding Partner with 270 Strategies who served as deputy battleground states director for the 2012 re-election campaign of President Barack Obama. In this role, he had primary responsibility for the strategic campaign plans for each of the 10 battleground states, and managed the campaign's $150 million state program budget, the largest on record for any presidential campaign.

Mark has extensive experience in strategic planning and resource allocation and management, both in the United States and internationally. Since launching 270 Strategies, he has used these skills to help a range of campaigns, causes, and companies get off the ground, and devised comprehensive strategies to help them grow, including Battleground Texas and Educators 4 Excellence.

Supplementary Materials

Now that you have a foundation for framing the debate, check out these additional resources.

Slide Deck


Campaign Timeline


Calculating Your Win Number