Running for office
Your source for Campaign Academy information and resources
Campaign Academy Course Schedule
Session 1
Mission, Goals, Strategy, Tactics
What you'll learn:
- How to set your win number, then develop strategies to win
- The phases of a campaign, and how your campaign should transition between phases
Session 2
Build Your Team
What you'll learn:
- The key roles on any campaign, and how to fill them creatively
- Best practices for managing complex teams operating on short timelines
Session 3
Raising Money
What you'll learn:
- Skills to successfully raise money online and offline
- How fundraising on environmental issues can help your campaign
Session 4
Securing Your Campaign
What you'll learn:
- Gain an understanding of the nature of political cybersecurity threats
- Learn what tools you can use to protect your staff and campaign
- Learn how to implement internal processes to secure your campaign from cybersecurity threats
Sessions 5 & 6
Communicating On the Environment and Winning the Debate
What you'll learn:
- The latest trends in polling on the environment and how to incorporate environmental messages into your campaign
- Ways to keep your environmental message snappy and strong
- How to prepare for interviews and debates
- How to debate and talk about an environmental position from a place of strength
Session 7
Reaching Voters Offline
What you'll learn:
- Best practices in offline voter contact, including door-to-door and phone contacts, and sharing personal stories
- Recruiting and retaining volunteers
- The importance of reporting and understanding progress to goals
Session 8
Reaching Voters Online
What you'll learn:
- An understanding of critical online assets for any campaign
- Best practices in online engagement
- The basics of connecting your online and offline organizing
Session 9
GOTV
What you'll learn:
- How to get your team ready to win
- How to work well with coordinated campaign partners
