EDF Action Campaign Academy Participant Portal

Your source for Campaign Academy information and resources

Campaign Academy Course Schedule

Session 1

Mission, Goals, Strategy, Tactics

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Facilitator: Mark Beatty

What you'll learn:

  • How to set your win number, then develop strategies to win
  • The phases of a campaign, and how your campaign should transition between phases
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Session 2

Build Your Team

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Facilitator: Kate Catherall, The Arena

What you'll learn:

  • The key roles on any campaign, and how to fill them creatively
  • Best practices for managing complex teams operating on short timelines
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Session 3

Raising Money

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Facilitator: Kathy Gasperine, Paradigm Political Management & Philanthropy

What you'll learn:

  • Skills to successfully raise money online and offline
  • How fundraising on environmental issues can help your campaign
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Session 4

Securing Your Campaign

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Facilitator: Robby Mook

What you'll learn:

  • Gain an understanding of the nature of political cybersecurity threats
  • Learn what tools you can use to protect your staff and campaign
  • Learn how to implement internal processes to secure your campaign from cybersecurity threats
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Session 5

Communicating On The Environment

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Facilitator: Andrew Baumann, Global Strategy Group

What you'll learn:

  • What type of research you should invest in and when
  • The latest trends in polling on the environment and how to incorporate environmental messages into your campaign
  • Ways to keep your environmental message snappy and strong
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Session 6

Winning The Debate

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Facilitators:
Joe Bonfiglio
Tony Kreindler

What you'll learn:

  • How to prepare for interviews and debates
  • How to debate and talk about an environmental position from a place of strength
  • How to pivot and respond to attacks
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Session 7

Reaching Voters Offline

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Facilitator: Jeremy Bird, 270 Strategies

What you'll learn:

  • Best practices in offline voter contact, including door-to-door and phone contacts, and sharing personal stories
  • Recruiting and retaining volunteers
  • The importance of reporting and understanding progress to goals
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Session 8

Reaching Voters Online

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Facilitator: Sarah Horvitz, Run for Something

What you'll learn:

  • An understanding of critical online assets for any campaign
  • Best practices in online engagement
  • The basics of connecting your online and offline organizing
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Session 9

GOTV

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Facilitator: Luis Avila

What you'll learn:

  • How to get your team ready to win
  • How to work well with coordinated campaign partners
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Session 10

Transition: You’ve Won! Now What?

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Facilitator: TBD

What you'll learn:

  • How to properly staff your office
  • Tips on governing as first time elected officials
  • How to act on your campaign platform

Join our Facebook group to keep the conversation going!

The EDF Action Campaign Academy Facebook group is your chance to connect with other candidates and advocates around the country, and to engage directly with the experts leading each session. Every week, you’ll have the opportunity to submit questions that could be answered by facilitators and participate in a conversation with other course participants that is guided by EDF staff. This Facebook group gives you the access to the tools and knowledge you need apply winning strategies, both large and small scale, to the work you do in your community.

Join now